The 7-Steps to Profit

INSPIRATIONAL WORK

“Alan O’Neill has completed some inspirational work for us at Dalata Hotel Group plc over the past number of years. His insight into customer experience and customer thought process is second to none. The timing of this advice is excellent, as the world of digital collides with traditional hospitality and customer service more frequently. Those of us in the business of selling will get great benefit from his wisdom and tools to increase sales.”

CHALLENGE US ON OUR JOURNEY

“As a large public sector organisation, we pride ourselves in placing customer at the heart of everything we do. Creating the right working environment is important to us and we were delighted to have had Alan O’Neill support and challenge us on our journey. The definition I particularly like is ‘culture is what happens when leaders are not around.’ At DVLA we place great importance in our leaders recognising, involving, developing and supporting their teams. We feel that these four ingredients are vital in creating a trusting environment where our people feel valued.”

CAPTIVATING LEADER

“I am proud to say that I have witnessed Alan delivering outstanding seminars, presentations and small group development sessions and rarely have I experienced such a captivating leader and presenter. He has the unique talent of holding his audience in the palm of his hand and his extensive retail knowledge and experience is second to none. In my 35 years retail experience Alan is top of the league. I was also very fortunate to be mentored by him for some time. A fantastic experience. If he offers this to you then you only need two words. Yes please!”

HIGHLY ENGAGING

“We in BWG have successfully engaged with Alan on a number of strategic projects in recent years. Alan brings a unique Customer Experience perspective and dimension to sales and marketing strategic discussions. I would recommend him to any person or organisation that is focusing on improving sales performance.”

ROUTES FOR SUCCESS

“We’ve worked with Alan many times across the years and engaged on several subjects, but his passion for customer experience is always apparent – he gets it. He knows what customers and businesses expect, as well as being able to stand at the side and point out the routes for success. His insight has never been so relevant as it is today, and tomorrow!”

A FRONT RUNNER IN HIS FIELD

“We in BT have worked with Alan O’Neill, not just to help with our own customer service, but to educate our customers on how they can help their customers. You can’t ask for any more than Alan’s track record of success. His insights garnished from customer service case studies across all industries make him a front runner in his field.”

DIFFERENTIATION IS KEY

“Never has the customer been in such a strong position, with freedom of choice, accessibility of alternatives and transparency of price. Great customer service provides differentiation in an overcrowded space and differentiation is key to commercial success. Too many businesses struggle to address these points and are losing their fight to be recognised as a credible service provider. Alan’s advice will guide you along the path.”

SIMPLE AND EASY

“In this incredibly fast paced world it’s often hard to keep up with change and yet Alan keeps things simple, easy to understand and inevitably ‘hits the nail on the head.’ His knowledge of what’s right for business comes from years of experience working with the world’s best companies; asking the right things of the right people... in other words those closest to your customer.”

SHAPING BUSINESS EXCELLENCE

“Customer Experience’ is indeed the new battleground and differentiator in this digital world. As a highly experienced Change Agent and Speaker, Alan inspires and challenges audiences with his practical business models and stories. The Selfridges Story is just one that brings all of the concepts to life and resonates with busineses of all types, B2B and B2C. His 7-Steps to Profit are a superb tried and tested framework for shaping business excellence.”