Insights
From developing a sales methodology to how to innovate safely, Alan shares opinions and reflections from his 30-year business experience helping organisations through significant structural or process changes. Each post has a useful topic tag to guide your reading choice.
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Brand
At last, there’s light at the end of the tunnel. Retail stores and hospitality can soon re-open and we need to get ready for that.
Irish retailers have to accept a certain level of returns and account for it in their margin. But additionally, they should explore what can be done to prevent it in the first place.
Global brands recognise that selling product in to retailers is only half the battle. Helping retailers to re-sell their products is a more challenging question.
The concept of engaging your people is not just a theory. Nor is it rocket science. But it does require belief from a strong leadership.
Marketing is not just about communications. Its role has to reflect the outside world and ensure the whole of the company is correctly set up to deal with it.